Liberis works with a number of payments and platform partners, including TikTok, Barclays, eBay, Dojo, Elavon, Finion, Nets, Nuvei, Payfacto, Teya, Vagaro, Worldpay, Clover and Sage, and needed marketing assets that could sit convincingly within each partner's own brand while still communicating the same funding offer clearly and accurately. The work spanned many different formats, from social banners to direct mail to animated web content, and had to speak to different audiences, including new customers being introduced to funding and existing partner customers being offered more. Every piece also had to be checked and signed off by legal, since this is regulated financial content where accuracy really matters.
I created a wide range of assets tailored to each partner's brand guidelines, while keeping Liberis's core offer and messaging consistent underneath. This included a TikTok-style social banner offering fast, pre-approved funding to beauty businesses, direct mail pieces for Worldpay and Clover built around illustrations, testimonials and the required terms and conditions, an animated banner for Elavon's website bringing the two brands together, a seasonal banner for Nexi, and a product one-pager reworked into two entirely different visual identities for Elavon and Liberis. Each asset was developed alongside marketing, legal and sales, so the design worked as well as the compliance.
This has become an ongoing relationship rather than a single project. Over roughly two years I've produced around 100 campaigns, working out to two or three rounds of direct mail most months, across an expanding list of partners including TikTok, Barclays, eBay, Dojo, Elavon, Finion, Nets, Nuvei, Payfacto, Teya, Vagaro, Worldpay, Clover and Sage. The work has consistently balanced brand consistency, commercial goals and regulatory requirements across a wide range of formats and audiences.