For the past several years I have worked with Liberis, producing campaign-led design across digital, print and motion channels. Working closely with marketing, legal and sales teams, I have created marketing collateral, white papers, case studies, product launch assets, web banners and animated content designed to support customer acquisition and partner communications.
A significant part of this work involved adapting campaigns across multiple established brand systems, ensuring consistency while meeting the requirements of partner organisations.
This work required balancing brand consistency, commercial objectives and regulatory considerations while delivering creative assets across a wide range of formats and audiences.