Liberis will be exhibiting alongside eBay at 'The National' 2026, a national sports trading card convention thought to be the largest event of its kind in the world, and wanted a booth giveaway that didn't feel like a typical marketing flyer. The brief called for something that would fit naturally with trading card culture and educate eBay sellers about Seller Capital, funded through Liberis, without feeling like a hard sell.
I designed a set of six trading-card-style coupons, styled like real cards you'd pull from a pack, each offering a 20% discount on Seller Capital fees to existing eBay sellers. Every card carries the same rarity, premium border, and coupon code, with individuality across the set coming from colour and the industry fact featured on each card rather than from varying rewards. Each card keeps a simple front-and-back format, with a QR code on every back linking through to the Seller Hub offer alongside clear "Check Eligibility & Apply" messaging.
The series is built entirely around Liberis branding, using the Liberis colour palette across the set and a dark charcoal card back with a subtle dot-pattern overlay for texture and depth. The result keeps the pack-pulling, collectible feel of the original concept while presenting it as a focused, single-audience coupon series for eBay's existing seller community.
The campaign is set to launch at The National in 2026.