A motion graphics film created for De Beers Group, marking 20 years of the Best Practice Principles, the company’s framework for responsible practice across the diamond value chain. The film was made for De Beers’ website, owned digital channels and media pitching.
De Beers Provenance Animation
Working from the script, brand assets and stakeholder feedback, I built the animation around the closing line “Handled with care”. Imagery of hands holding and inspecting diamonds carries the theme from exploration through to the consumer. A continuous white line links the scenes, and subtle movement brings selected stills to life.
This project shows how I turn a corporate milestone into a cohesive visual story, balancing a premium brand feel with clarity and accuracy.